Dear Neighbors, Small Businesses, and Supporters,

We urgently need your help to protect the Valencia Corridor—the nation’s longest independent small business corridor and home to over 50 legacy businesses, the Calle 24 Latino Cultural District, and the American Indian Cultural District.

The proposed Conditional Use Authorization for Formula Retail/Fitness (Club Pilates, with 1,200+ locations nationwide) is at the final approval step.

What We’re Asking Everyone To Do

We need every neighbor, business owner, visitor, and supporter to take action in all three ways:

  1. Write a Custom Letter
  2. Sign the Petition — https://form.jotform.com/252636106977061
  3. Share Widely
    • Email your neighbors, post on social, and spread the word.
    • Use hashtag #KeepValenciaLocalSF
  4. Show Up
  • Attend the final hearing—make your voice heard.
  • Final Hearing:

Thursday, October 2nd at 12:00 PM
Case No. 2025-006395CUA — Not before 12:00 PM (noon)
City Hall, 1 Dr. Carlton B. Goodlett Place Room 400

Contact List (To/CC)

To: daniel.lurie@sfgov.org, MONS@sfgov.org, permitsf@sfgov.org, gabriela.pantoja@sfgov.org, william.san@sfgov.org, cox@plintharch.com, cj.liu@clubpilates.com, Jackie.Fielder@sfgov.org, Rafael.Mandelman@sfgov.org, katy.tang@sfgov.org, sfosb@sfgov.org, legacybusiness@sfgov.org, CPC-Sec@sfgov.org

Why This Matters

  • Sets a precedent for formula retail expansion in our neighborhood.
  • Risks rent spikes and small business displacement.
  • Undercuts Valencia’s unique cultural and economic identity.
  • Proceeding with minimal community outreach; final hearing scheduled during Yom Kippur.

Outreach Timing Concerns:

  • The only community meeting was on July 10 during Valencia Live, a holiday week.
  • We learned about the hearing last Friday.
  • The hearing set for Thursday, October 2nd at 12:00 PM also falls during Yom Kippur.
Opposition Letter | Notice of Public Hearing

We Need You!

  • Write your letter
  • Sign the petition — Jotform link
  • Share widely — use #KeepValenciaLocalSF
  • Show up Tuesday, October 2nd at 12:00 PM

    • Together, we can #KeepValenciaLocalSF

    Warmly,

    Valencia Corridor Merchants Association Board